Principal Product Marketing Manager (Legaltech)

TL;DR

Principal Product Marketing Manager (Legaltech): Orchestrating growth initiatives and GTM strategies for "0 to 1" product launches with an accent on bridging innovative tech and professional services. Focus on developing agentic AI workflows, scaling subscription cores, and optimizing B2C/B2B acquisition strategies.

Location: Hybrid; must be based in or able to work onsite in Austin, TX, Sherman Oaks, CA, or Mountain View, CA. Candidates in Los Angeles are preferred.

Salary: $141,800 - $226,800

Company

hirify.global is a leader in online legal services that combines technology and attorney-led expertise to help people navigate the legal system with confidence.

What you will do

• Establish positioning, packaging, and pricing for the business portfolio.
• Lead GTM strategies and commercialization for "0 to 1" product launches in collaboration with channel partners.
• Develop and optimize marketing claims, messages, and content for integrated campaigns and product experiences.
• Manage the end-to-end business customer journey for both B2C and B2B acquisition strategies.
• Conduct comprehensive market research and competitive analysis to influence product strategy and roadmaps.
• Spearhead agentic AI workflows and prototypes to automate PMM research and enhance GTM efficiency.

Requirements

• 10+ years of marketing experience, with at least 7 years specifically in Product Marketing.
• Proven track record of driving nationwide campaigns, GTM initiatives, and revenue.
• Experience with A/B testing, KPI tracking, and interpreting market research.
• Advanced proficiency in leveraging AI as a power user to optimize professional workflows.
• Bachelor’s degree required; MBA or higher degree preferred.
• Must be based in or able to work onsite in Austin, TX, Sherman Oaks, CA, or Mountain View, CA.

Culture & Benefits

• Comprehensive health coverage including Medical, Dental, and Vision insurance.
• 401k plan with company matching contributions.
• Paid Time Off, Health Savings Account (HSA), and Flexible Spending Account (FSA).
• Specialized wellness benefits including fertility and mental health support.
• Remote-friendly environment with flexibility and onsite collaboration events.
• Fringe lifestyle benefits up to $250.