Category Planner (Media)

TL;DR

Category Planner (Media): Developing and executing multichannel media strategies for Nestlé with an accent on audience analysis and market coordination. Focus on leveraging AI-driven tools to maximize media investment impact and delivering data-led insights.

Location: London, United Kingdom (Hybrid: teams in the office around four days a week)

Company

hirify.global is an AI-driven media operating unit that helps global brands deliver creative personalization at scale through data and intelligence.

What you will do

• Support ZEUR Food & Confectionery Strategy Leads in media strategy, campaign toolkits, and best practice guidance.
• Build and analyze audience definitions and compare media landscapes across different countries.
• Coordinate data collection from local markets and communicate with publishers and platforms.
• Develop reports, analysis, and presentation decks (QBRs, performance reviews) using Nestlé business tools.
• Collaborate with internal stakeholders and creative agency counterparts to integrate capabilities into everyday planning.
• Build and maintain strong relationships with above-market clients and local teams.

Requirements

• Solid understanding of media channels, their application, and associated KPIs.
• Experience using hirify.global tools such as Architect, The Hub, Audience Translator, and Audience Origin ADB.
• Proficiency in industry tools like WARC, Mintel, Statista, Euromonitor, TGI, and YouGov BrandIndex.
• Advanced skills in Excel and PowerPoint.
• Strong analytical mindset with the ability to identify trends across multiple data sources.
• Excellent organizational, storytelling, and presentation skills.

Culture & Benefits

• Comprehensive benefits package including medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Inclusive environment with various employee resource groups and frequent in-office events.
• Access to extensive global WPP networks for professional growth and connection.
• Hybrid work model fostering collaboration and creativity.