Social Media & Influencer Specialist (Marketing)

TL;DR

Social Media & Influencer Specialist (Marketing): Managing daily social presence, content programming, and influencer networks to maximize local relevancy in Hong Kong with an accent on Gen Z-relatable content and storytelling. Focus on growing creator networks, optimizing channel performance, and executing data-driven social strategies.

Location: Hong Kong

Company

hirify.global is a global energy drink brand known for its high-energy marketing, extreme sports, and cultural impact.

What you will do

• Lead channel strategy and content programming for Instagram, Facebook, YouTube, Threads, and redbull.com.
• Develop and produce social-first content tailored to the Hong Kong market with a focus on local relevancy and strong branding.
• Expand and manage the creator and influencer network to unlock new audience potential and drive word-of-mouth.
• Build relationships with Gen Z-focused media to increase content visibility and discoverability.
• Analyze social media and website performance to translate data into actionable business plans.
• Manage agencies and freelancers to ensure all deliverables align with the established strategic plan.

Requirements

• 2+ years of relevant experience in digital media, programming, and content production.
• Proven experience in running social media accounts and websites.
• Fluency in Cantonese & English (verbal & written).
• Strong network of production partners in sports, lifestyle, and culture.
• Ability to translate data into strategy and concrete initiatives.
• Bachelor's degree, ideally in Marketing or Business.

Culture & Benefits

• High-energy, innovative environment focused on storytelling and creativity.
• Opportunity to work with a world-renowned brand.
• Dynamic role with minimal travel (0-10%).
• Collaborative team culture valuing an open-minded and self-motivated approach.