Senior Product Marketing Manager (eCommerce)

TL;DR

Senior Product Marketing Manager (eCommerce): Leading go-to-market strategy and driving revenue growth across a portfolio of online professional education platforms with an accent on eCommerce performance, product positioning, and on-site conversion. Focus on optimizing the customer journey, refining pricing and packaging, and increasing AOV through data-driven testing and Shopify optimization.

Location: Remote

Company

hirify.global is a pioneer in online professional education, serving over 1 million customers annually through its family of leading professional education platforms.

What you will do

• Own product-level revenue performance and commercial strategy across the eCommerce funnel to meet revenue targets.
• Lead end-to-end GTM strategies for new products, features, and market expansions.
• Define and evolve product positioning, pricing, and packaging strategies to maximize conversion.
• Optimize the on-site product experience, including merchandising and purchase flows, specifically using Shopify.
• Leverage data and customer feedback to identify growth opportunities and inform the product roadmap.
• Collaborate cross-functionally with Product, Engineering, Demand Gen, and Sales teams to align strategy with execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in product marketing, brand management, and eCommerce.
• Proven track record of leading successful GTM strategies in a digital or eCommerce environment.
• Experience optimizing sales performance and customer experience within the Shopify direct-to-consumer channel.
• Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.
• Excellent communication, storytelling, and presentation skills.

Culture & Benefits

• Values-driven environment centered on Love, Joy, Boldness, Teamwork, and Curiosity.
• Remote work arrangement.
• Commitment to building a diverse and inclusive workplace.
• Opportunity to work with a market leader in the professional education industry.