Head Of CRM And Lifecycle Product (Ecommerce)

TL;DR

Head Of CRM And Lifecycle Product (Ecommerce): Leading the end-to-end CRM strategy and product ownership of communication platforms to drive customer engagement and retention with an accent on automated lifecycle and product-triggered communications. Focus on optimizing CRM architecture, managing re-platforming initiatives, and scaling a high-performing leadership bench.

Location: Hybrid, requiring at least 3 days a week in the office

Company

hirify.global is a global fashion ecommerce leader with over 20 million customers and a highly engaged, app-first audience.

What you will do

• Own the end-to-end CRM strategy, ensuring communications are customer-first, insight-led, and drive engagement, retention, and revenue.
• Act as the product owner for CRM platforms and tooling, including Braze and associated data decisioning capabilities.
• Lead the design and evolution of CRM architecture, including lifecycle frameworks and automation logic.
• Drive critical technical changes, including CRM re-platforming and the implementation of a new data platform.
• Manage and develop a high-performing team of senior CRM and Product leaders to build a strong leadership bench.
• Collaborate with Analytics to define success metrics and maintain evidence-based decision-making.

Requirements

• Significant experience in senior CRM leadership and product ownership of communication tools.
• Ability to personally diagnose data and architecture needs and shape trigger strategies.
• Proven track record of leading and developing senior management teams.
• Ability to balance long-term automation value with immediate short-term trading requirements.
• Must be able to work from the office at least 3 days a week.

Culture & Benefits

• Collaborative in-person environment designed to speed up decision-making and peer learning.
• Focus on professional growth and the development of leadership capabilities.
• Strong commitment to championing Diversity, Equity & Inclusion strategies.