Product Marketing Director (AI)

TL;DR

Product Marketing Director (AI): Leading the go-to-market strategy for Novus, a tool for product engineers building AI-native software, with an accent on narrative, positioning, and developer community activation. Focus on driving the full GTM motion, owning PLG conversion, and establishing credibility with a technical builder audience.

Location: Must be based in San Francisco, CA or New York, NY

Salary: $196,300 – $249,000

Company

hirify.global is a fast-growing software company dedicated to improving society's experience with software through product analytics and user experience tools.

What you will do

• Develop messaging and positioning to align product, sales, and leadership as Novus evolves.
• Own the end-to-end GTM plan, including audience targeting, channel strategy, and launch execution.
• Drive top-of-funnel acquisition, early access signups, and free-to-paid conversion.
• Build developer community presence via forums, social channels, and influencer relationships.
• Design PLG motions, including self-serve onboarding and activation flows.
• Create sales enablement materials tailored for product engineers and application owners.

Requirements

• 7+ years of marketing experience, with 2-3 years owning GTM for technical products at the IC level.
• Technical fluency: ability to understand codebase, PRs, and deploy cycles.
• AI-native workflow: proficient use of tools like Claude or ChatGPT to accelerate output.
• Strong storytelling skills to translate technical depth into a compelling narrative.
• Hands-on experience building trust and awareness within developer communities like Hacker News or GitHub.
• Must be based in San Francisco, CA or New York, NY.

Nice to have

• Experience with PLG go-to-market motions (self-serve acquisition, community-led distribution).
• Familiarity with product analytics, instrumentation, or observability tools.
• Experience marketing to open source, dev tools, or AI coding tool communities.

Culture & Benefits

• High-impact role in a fast-growing startup backed by top-tier VC firms.
• Culture characterized as passionate, dynamic, and fun.
• Focus on ownership and bias toward action, rewarding builders who can operate without a large team.
• Inclusive work environment committed to diversity and equal opportunity.