Lead Product Marketing Manager (AI)

Location: Remote in the United States, or hybrid from San Francisco, Raleigh, or New York offices with three in-office days per week.

Salary: $196,300–$249,000 per year for roles performed in New York or San Francisco.

Company

hirify.global is a software company founded in 2013 that builds products to help organizations understand and improve software product success.

What you will do

• Own Novus positioning, messaging, category narrative, and talk tracks across product, sales, marketing, and leadership.
• Build and execute the end-to-end go-to-market plan, including audience targeting, channels, campaigns, launches, sales readiness, and success metrics.
• Drive acquisition, early-access signups, activation, free-to-paid conversion, marketing-sourced ARR, and other early commercial outcomes.
• Build credibility with developer and builder audiences through forums, social channels, influencers, events, and community-led activation.
• Partner with product and growth teams on self-serve onboarding, activation flows, and freemium conversion paths.
• Create sales and partner enablement materials and define how Novus and hirify.global are positioned together.

Requirements

• 7+ years of marketing experience with individual-contributor ownership of product or category positioning and narrative.
• Experience leading launches, repositioning, or category stories end to end, including strategic writing and launch materials.
• Practical fluency with AI tools such as Claude or ChatGPT, with evidence that they have changed working methods and output.
• Experience with product-led growth, including self-serve acquisition, freemium conversion, activation, or community-led distribution.
• Ability to translate technical product depth into clear messaging and credibility with developer or builder audiences.
• Strong cross-functional influence across product, sales, marketing, and leadership, including alignment without direct authority.

Nice to have

• Experience building developer or technical communities.
• Technical fluency from building software or working closely with engineering teams.
• Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.
• Growth-hacking experience in an early-stage or 0-to-1 product environment.

Culture & Benefits

• Values include Bias to Act, Hone Your Craft, The Team is hirify.global, and Maniacal Focus.
• United States benefits include employer-heavy health coverage and $0 premium options.
• Strong 401(k) match, equity, and flexible time off.
• Hybrid office culture applies unless a role is designated remote.
• Equal opportunity employer with reasonable accommodation available during the hiring process.