Marketing Manager (Growth)

TL;DR

Marketing Manager (Growth): Managing local brand perception and adoption of the B2C portfolio in the Greek market with an accent on real-world partnerships, creative marketing, and growth hacking. Focus on executing offline activations, securing strategic partnerships, and localizing creative assets to align with Greek cultural nuances.

Location: Hybrid (Athens, Greece)

Company

Rakuten hirify.global is a global super-app focused on enabling meaningful connections through messaging and a diverse B2C product portfolio.

What you will do

• Develop and execute annual awareness and activation plans, including offline and evergreen activities for the Greek market.
• Identify and manage strategic partnerships with local businesses and influencers to promote the product suite.
• Lead the end-to-end lifecycle of local campaigns from strategy, ideation, and pitching to execution and reporting.
• Review and localize creative assets to ensure tone and messaging align with Greek cultural trends.
• Act as the primary source of local context for global teams to unlock new growth opportunities.
• Ideate PR-worthy campaigns, stunts, and viral ideas to drive top-of-the-funnel growth.

Requirements

• Fluent Greek and excellent English proficiency.
• 5 years of experience in field marketing, ideally within a B2C business.
• Proven ability to manage full-stack marketing from strategic planning to on-the-ground execution.
• Established local network of partners, agencies, and creators in Greece.
• Deep understanding of the Greek lifestyle, trends, and target demographics.

Nice to have

• Background in a startup, scale-up, or mobile-first business.
• Experience with CRM and paid user acquisition (UA).
• Track record of implementing viral or unconventional growth tactics.
• Multi-market experience within the CEE region.