Funnel & Lifecycle Manager (SaaS)

TL;DR

Funnel & Lifecycle Manager (SaaS): Designing AI-personalized nurture campaigns to convert marketing-engaged leads into MQLs with an accent on lead scoring, intent signals, and behavioral triggers. Focus on optimizing the MEL-to-MQL conversion rate and building an AI-assisted campaign personalization operating model.

Location: Hybrid (Athens or Thessaloniki, Greece)

Compensation: €45K - €60K

Company

hirify.global is a global leader in subscription commerce, providing a platform that automates and unifies subscription workflows for IT distributors and MSPs.

What you will do

• Design AI-personalized nurture campaigns for marketing-engaged leads across paid and lifecycle channels.
• Utilize lead scoring, intent data, engagement signals, and funnel triggers to drive personalized messaging.
• Collaborate with the Paid Ads Manager to ensure a continuous and relevant experience from ad click to nurture journey.
• Test and optimize personalized messages, offers, sequences, and segmentation logic to improve conversion.
• Monitor and optimize the MEL-to-MQL conversion rate to improve lead quality and sales readiness.
• Build the operating model for AI-assisted campaign personalization.

Requirements

• 4+ years of experience managing and nurturing the marketing funnel at a B2B tech company, ideally in SaaS.
• Hands-on experience in lifecycle, demand generation, or growth marketing.
• Proficiency in working with intent signals, CRM data, and behavioral triggers.
• Ability to independently build, test, and analyze campaigns.
• Strong understanding of the connection between paid campaigns, nurture journeys, and sales qualification.

Culture & Benefits

• Work-from-anywhere scheme (travel and work).
• Flexible working hours.
• Health and life insurance program.
• Learning and development budget.
• International mindset within a tech-driven, friendly team.