Marketing Operations and Automations Lead (SaaS)

TL;DR

Marketing Operations and Automations Lead (SaaS): Architecting and scaling marketing systems and lead management processes with an accent on HubSpot and Salesforce integration. Focus on automating lead lifecycles, implementing AI-powered enrichment, and optimizing the revenue funnel to accelerate pipeline growth.

Company

hirify.global is an all-in-one hospitality platform helping businesses automate, optimize, and scale their operations globally.

What you will do

• Own and optimize the MarTech stack, specifically HubSpot and Salesforce, including Chilli Piper routing.
• Architect customer journey touchpoints and lifecycle stages to improve workflow efficiency and campaign speed.
• Build automated lead capture, routing, and nurture workflows to enable personalization at scale.
• Design and implement lead scoring models to prioritize high-intent leads for Sales handoff.
• Integrate AI-powered lead enrichment tools such as Clay and Apollo to enhance data quality.
• Develop reporting frameworks and dashboards to track marketing KPIs, funnel metrics, and attribution.

Requirements

• 5+ years of experience in Marketing Operations or Revenue Operations within high-growth B2B SaaS environments.
• Deep expertise in HubSpot and Salesforce CRM, including complex integrations and workflow automation.
• Hands-on experience with AI-powered lead enrichment and data tools.
• Proven success in designing lead lifecycle strategies and scoring models that accelerate pipeline creation.
• Strong analytical skills with proficiency in reporting and data analysis.
• Thorough understanding of global privacy laws, specifically GDPR and CCPA.

Nice to have

• HubSpot certifications.
• Experience with automation tools like Make, Zapier, or N8N.
• Experience using Highspot for marketing and sales alignment.

Culture & Benefits

• Opportunity to work in a fast-growing global startup environment.
• Collaborative, impact-driven culture with a team spread across 16 countries.
• Commitment to being an Equal Opportunity Employer.