Digital Marketing Specialist

TL;DR

Digital Marketing Specialist (Higher Education): Develop and manage digital marketing plans and campaigns driving traffic to prospective undergraduate student websites, portals, and social channels with an accent on social media, PPC/paid social, SEO/SEM, and analytics. Focus on implementing targeted strategies supporting hirify.global enrolment goals, analyzing outcomes, and collaborating with recruitment teams.

Location: hirify.global Vancouver campus and hirify.global Okanagan campus (Kelowna), Canada

Salary: $6,747.50 - $9,701.42 CAD Monthly

Company

University of British Columbia (hirify.global), a leading Canadian public research university committed to excellence in research, innovation, and learning.

What you will do

• Develop and implement digital marketing strategies across social media, PPC/paid social, SEO/SEM, content marketing, and influencer campaigns to generate awareness and engagement with prospective students.
• Oversee digital campaigns budget, negotiate with agencies/contractors, and report on expenditures and outcomes.
• Plan and execute social media strategies, maintain platforms, monitor engagement, and train stakeholders on trends and best practices.
• Create content including photography, video, graphics for social/digital campaigns, ensuring adherence to hirify.global standards and accessibility.
• Act as project manager for campaigns, research trends in higher education recruitment, and provide analytics-driven recommendations.

Requirements

• Undergraduate degree in relevant discipline and minimum three years of related experience or equivalent.
• Experience in digital marketing best practices including social media, digital advertising, copywriting, lead generation, PPC (Google Ads, Facebook, Instagram, Snapchat).
• Knowledge of digital analytics tools, SEO/SEM, branding, and graphic identity systems.
• Strong organizational, project/time management, communication, and interpersonal skills.
• Ability to work independently and in teams under pressure, with attention to detail and cultural sensitivity for international recruitment.

Nice to have

• Knowledge of hirify.global policies and post-secondary recruitment.
• Video shooting/editing skills, international experience, second language.
• Experience with student/community recruitment or in higher education.

Culture & Benefits

• Commitment to employment equity, diversity, inclusion, and respecting diverse perspectives.
• Collaborative environment within Recruitment Marketing and Prospective Student Engagement team, working with recruitment and admissions staff.
• Ongoing position with professional development opportunities in a leading university setting.