Strategic Marketing Analytics Specialist (Medtech)

TL;DR

Strategic Marketing Analytics Specialist (Medtech): Transforming complex data into actionable business insights to support product strategy and portfolio planning with an accent on internal sales performance and external market intelligence. Focus on developing KPI dashboards, conducting TAM/SAM analyses, and synthesizing competitive dynamics for executive leadership.

Location: Hybrid (US), based in Austin, Texas

Company

hirify.global is a global leader in diagnostic solutions, developing innovative diagnostic assays and instruments to improve healthcare worldwide.

What you will do

• Analyze internal sales and performance data to identify trends, risks, and growth opportunities.
• Develop and maintain KPI dashboards across product lines, regions, and customer segments.
• Support Long-Term Planning (LTP), TAM/SAM analyses, and market sizing initiatives.
• Synthesize investor reports and third-party market research to track competitive dynamics.
• Prepare data-driven summaries and strategy decks for executive leadership.
• Maintain a centralized SharePoint repository for market data and insights.

Requirements

• Bachelor's degree in Mathematics, Statistics, Economics, Data Analytics, Finance, or a related quantitative field.
• 2–5 years of experience in an analytical role such as business analyst or commercial analytics.
• Must be eligible to work in the United States.
• Advanced proficiency in Excel including modeling and data manipulation.
• Experience with data visualization tools like Power BI or Tableau.
• Experience working with large datasets and multiple data sources.

Nice to have

• Experience in healthcare, diagnostics, or life sciences.
• Exposure to sales or marketing analytics.
• Familiarity with CRM and sales data systems like Salesforce.
• SharePoint site development and content management experience.

Culture & Benefits

• Impactful work directly affecting patient care.
• Collaboration within a global reach and innovative environment.
• Diverse and inclusive corporate culture.
• Supportive and collaborative workspace.