Senior Digital Marketing Analyst (Ecommerce)

TL;DR

Senior Digital Marketing Analyst (Ecommerce): Measuring and optimizing marketing performance across acquisition and retention channels with an accent on data storytelling and commercial impact. Focus on implementing attribution frameworks, conducting incrementality tests, and building automated BI dashboards.

Location: Hybrid (Liverpool, United Kingdom)

Company

hirify.global is the team behind the digital retailer Very, dedicated to helping families get more out of life.

What you will do

• Evaluate the effectiveness of digital marketing campaigns across Paid Search, Paid Social, Affiliates, and CRM.
• Extract and manipulate data from varied sources to create comprehensive, data-backed narratives.
• Partner with marketing and commercial teams to optimize spend and strategies based on insights.
• Utilize marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
• Create automated dashboards and self-serve tools using Power BI and Google Data Studio.
• Mentor and upskill team members on digital marketing and associated measurement techniques.

Requirements

• Advanced experience in digital marketing effectiveness within the ecommerce sector.
• Strong understanding of performance marketing channels and the conversion funnel.
• Expertise in the Google Stack (GA4, Google Ads, SA360, Big Query) and Meta Ads Manager.
• Competence in SQL and Excel.
• Excellent communication skills for presenting insights to both technical and non-technical stakeholders.
• Must be able to pass Right to Work checks in the UK.

Culture & Benefits

• Flexible, hybrid working model.
• £1,000 flexible benefits allowance.
• 30 days holiday plus bank holidays.
• Access to LinkedIn Learning.
• Performance and business-related bonus potential.
• Up to 25% discount on Very.co.uk and matched pension up to 6%.

Hiring process

• First Stage: An informal 30-45 minute video call with the hiring team to discuss skills and experience.
• Second Stage: A 1-hour face-to-face formal task-based interview including competency and technical questions.