Analytics Implementation Manager (GA4/GTM)

TL;DR

Analytics Implementation Manager (GA4/GTM): Building and optimizing first-party measurement and signal quality infrastructure for a client portfolio with an accent on server-side tagging and conversion API integration. Focus on architecting data layers, implementing complex GTM scripts, and validating event-level data in BigQuery.

Location: Remote (Must be based in the U.S. or Canada)

Salary: $100K–$125K USD (U.S.) / $90K–$115K CAD (Canada)

Company

An AI-powered performance marketing agency specializing in data-driven growth for high-consideration brands across education, B2B tech, finance, and healthcare.

What you will do

• Deploy first-party measurement and server-side tagging solutions, including tag gateways, via client-owned domains.
• Build and maintain offline conversion signal flows from CRM systems to ad platforms using CAPI and Google Data Manager.
• Execute end-to-end GA4 and GTM implementations, architecting data layers and event schemas.
• Write and maintain custom JavaScript in GTM for advanced implementation and deployment needs.
• Query raw GA4 event-level data in BigQuery to validate implementation quality and troubleshoot issues.
• Collaborate with media and analytics teams to resolve attribution gaps and tracking failures.

Requirements

• 4+ years of hands-on digital analytics implementation experience.
• Deep expertise in GA4, GTM (Web and Server-side), and data layer architecture.
• Proficiency in JavaScript for writing custom GTM scripts and SQL for BigQuery validation.
• Experience deploying and managing server-side GTM on GCP (Cloud Run, Pub/Sub, etc.).
• Must be located in the U.S. or Canada; no visa sponsorship provided.
• Strong understanding of privacy frameworks, including Consent Mode v2 and CMPs.

Nice to have

• Experience with LinkedIn CAPI or other server-side signal integrations.
• Python or scripting experience for automation and QA tooling.
• Background working in an agency environment managing multiple client implementations.

Culture & Benefits

• Fully remote work environment with a monthly WFH stipend and Summer Fridays.
• Generous time off, including unlimited PTO (U.S.) and competitive vacation (Canada).
• Comprehensive health, mental health, disability, and life insurance.
• Employer retirement contributions (401k in the U.S., RRSP match in Canada).
• Culture based on accountability, data-driven decisions, and a "no ego" approach.