Senior Manager, Public Relations (Consumer Goods)

TL;DR

Senior Manager, Public Relations (Consumer Goods): Leading in-house communications for a diverse consumer goods portfolio including Feastables and hirify.global Lab with an accent on brand equity and media amplification. Focus on securing high-impact coverage across consumer media and managing relationships with journalists and influencers in the CPG space.

Location: Must be based in or able to relocate to Chicago, IL; New York, NY; Los Angeles, CA; or San Francisco, CA

Salary: $118,000 – $160,000 (Base) | Total Compensation: $158,000 – $206,000

Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (hirify.global), operating across digital media, philanthropy, and consumer products.

What you will do

• Develop and execute proactive and reactive PR strategies for the full consumer goods portfolio, including brands like Feastables and Sour Strikes.
• Secure media coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms.
• Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer goods space.
• Partner with the marketing team to align PR efforts with broader campaign and social media activity.
• Create high-quality press materials, including pitches, press releases, and messaging frameworks.
• Direct and align an external PR agency partner on priorities and execution.

Requirements

• 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands.
• Established relationships with consumer goods and food media journalists, editors, and influencers.
• Proven experience executing both proactive campaigns and rapid-response PR.
• Ability to operate independently with a high degree of ownership in a fast-paced environment.
• Must be based in or be able to relocate to Chicago, New York, Los Angeles, or San Francisco.

Nice to have

• In-house experience at a consumer goods or food & beverage company, or at a CPG-specialized PR agency.
• Familiarity with the creator economy and the intersection of traditional PR with influencer strategies.

Culture & Benefits

• Comprehensive health benefits: Medical (Blue Cross Blue Shield), Dental, Vision, and company-paid Life Insurance.
• Financial security: 401k plan with Safe Harbor company-matching and HSA contributions.
• Work-life balance: Flexible vacation policy and paid company holidays.
• Equipment: Company-provided technology package.
• Relocation: Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.