Principal Product Marketing Manager (AI)

TL;DR

Principal Product Marketing Manager (AI): Defining the market narrative and GTM strategy for AI agents and observability within an analytics platform with an accent on technical storytelling for AI-native builders. Focus on translating complex agent architectures and LLM evaluations into business impact and driving 0→1 product launches.

Location: Must be based in the San Francisco Bay Area

Salary: $276,000 - $415,000 total target cash

Company

Leading AI analytics platform helping over 4,700 customers build better products and digital experiences through embedded AI Agents.

What you will do

• Define hirify.global's point of view on agent analytics and the evaluation of real-world outcomes.
• Translate technical concepts like LLM evals, context engineering, and orchestration into market-shaping narratives.
• Lead 0→1 launches for agent capabilities, building positioning, demos, and technical deep-dives.
• Develop and iterate GTM motions for AI-native builders via developer communities, Discord, and hackathons.
• Collaborate with Product and Engineering teams to influence the product roadmap based on market signals.

Requirements

• 6–7+ years of product marketing experience in developer tools, AI/ML, or highly technical products.
• Must be located in the San Francisco Bay Area.
• Technical fluency in LLM evaluations, agent architecture, and context management.
• Proven track record of leading product launches and driving cross-functional alignment.
• Ability to adapt messaging for diverse audiences, including engineers, PMs, and executives.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision insurance with 100% employer-paid premiums on select plans.
• Flexible time off, paid holidays, and a growth-oriented culture.
• Monthly wellness and commuter stipends, quarterly L&D budget, and annual home office equipment allowance.
• Generous parental leave (12-20 weeks) and fertility/adoption support.
• Employee Stock Purchase Program (ESPP) and mental health support via Modern Health.