Senior Principal Product Manager (MarTech)

TL;DR

Senior Principal Product Manager (MarTech): Leading the strategy and execution of measurement and modeling products including MMM and MTA with an accent on translating complex data science models into actionable product features. Focus on scaling model-driven products from 0 to 1 and optimizing the end-to-end modeling delivery process.

Location: United States

Salary: $150,000 - $270,000

Company

hirify.global provides a unified measurement platform through Rockerbox to help marketers optimize business growth across channels using advanced modeling systems.

What you will do

• Own the product strategy and roadmap for measurement and modeling, including MMM, Testing, and MTA evolution.
• Partner with Data Science and Engineering to build and scale model-driven products and systems.
• Translate complex modeling concepts into clear product requirements, workflows, and outputs.
• Lead products from 0→1 through scaled adoption, balancing innovation with business impact.
• Collaborate with Customer Success and Sales to validate model outputs and align them with customer expectations.
• Stay current on industry trends in measurement, privacy, and AI to identify new product opportunities.

Requirements

• 8+ years of product management experience, specifically in measurement, analytics, or model-driven products.
• Deep understanding of marketing measurement approaches such as MMM, MTA, or incrementality testing.
• Proven track record of building and scaling data science or ML-powered products.
• Strong analytical intuition to interpret model outputs and connect them to business outcomes.
• Excellent communication skills for translating complex concepts to technical and non-technical stakeholders.
• Must be based in the United States.

Nice to have

• Experience in AdTech, MarTech, or measurement platforms.
• Familiarity with causal inference, statistical modeling, or experimentation design.
• Hands-on exposure to AI/ML workflows or data science tooling (SQL, Python).
• Experience partnering with customer-facing teams on product validation and rollout.

Culture & Benefits

• Competitive compensation including salary, bonus/commission, and equity.
• Comprehensive benefits package.
• High-impact role within a small and nimble team environment.
• Opportunity to shape the broader product strategy as the company evolves.