Manager, Content Strategy

TL;DR

Manager, Content Strategy (SaaS/IoT): Develop and execute comprehensive content strategies aligned with business goals and marketing campaigns with an accent on video, written, and visual storytelling across social and digital channels. Focus on leading content team, optimizing performance using data insights, and producing high-impact assets that drive engagement and lead generation.

Location: Mississauga, Canada – Meadowvale Office (HQ) (Hybrid)

Salary: $112,000 to $140,000 annually

Company

Industry-leading provider of mobile and IoT device management solutions.

What you will do

• Develop and execute content strategy and calendar aligned with business goals, marketing campaigns, and buyer journey stages.
• Produce and oversee high-quality content including video concepts/scripts, blogs, social posts, web/email content, optimized for SEO and brand guidelines.
• Lead video and YouTube strategies to boost brand visibility and qualified leads, collaborating with creative teams.
• Monitor performance with analytics tools, report on KPIs like engagement/traffic/leads, and optimize based on data and trends.
• Coach and develop content creators, establish workflows/timelines/standards for high-performing team output.
• Collaborate cross-functionally with product marketing, demand gen, PR, and creative teams for cohesive messaging.

Requirements

• Bachelor’s degree in Marketing, Communications or related field.
• 7+ years in content strategy or digital marketing, preferably tech/SaaS/EMM/MDM.
• Proven experience creating lead-driving content, expertise in video/YouTube management.
• Excellent writing/editing/storytelling skills, familiarity with SEO, analytics, marketing automation.
• Strong leadership to scale high-growth content teams in fast-paced environments.
• Understanding of enterprise IT trends and B2B demand generation.

Nice to have

• Experience with B2B SaaS marketing and social media best practices/trends.
• Ability to manage multiple projects/deadlines.
• Experience with project management tools like ClickUp or Asana.

Culture & Benefits

• Fast-paced, innovative environment fostering personal growth, new ideas, and global reach.
• Work with cutting-edge technologies and leading tech partners in collaborative agile teams.
• Company culture emphasizing continuous innovation, fun, and making a difference.