Customer Content Lead (SaaS)

TL;DR

Customer Content Lead (SaaS): Defining and governing the lifecycle content strategy for customer onboarding, adoption, and retention with an accent on scalable content frameworks and message hierarchies. Focus on aligning content to event-driven journeys and translating complex product concepts into customer-centric narratives.

Location: Oakville, Ontario, Canada (Hybrid)

Salary: $104,400 - $135,700 CAD

Company

A global leader in IoT and connected transportation providing web-based analytics and an open platform for fleet management.

What you will do

• Define end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
• Develop and maintain message hierarchies and value narratives that evolve with customer maturity.
• Design reusable content frameworks to enable scale across regions, segments, and channels.
• Partner with the Marketing Automation Lead to align content to event-driven journeys and behavioral triggers.
• Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.
• Analyze content effectiveness and recommend optimizations based on engagement and outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or equivalent experience.
• 5-8 years of experience in content strategy, lifecycle marketing, or customer marketing.
• Proven ability to design scalable content systems and frameworks across regions and segments.
• Strong understanding of B2B SaaS customer lifecycles and value storytelling.
• Experience working with marketing automation and behavioral triggers.
• Must be eligible to work in Canada and pass a background check.

Nice to have

• Certifications in Content Strategy, UX Writing, or Marketing.

Culture & Benefits

• Flexible hybrid working model with access to clean, safe office spaces.
• Home office reimbursement and electric vehicle purchase incentive program.
• Comprehensive medical and dental benefits and retirement savings program.
• Parental leave top-up and baby bonus program.
• Opportunities for online learning and professional networking.