EMEA Regional Marketing Manager (SaaS)

TL;DR

EMEA Regional Marketing Manager (SaaS): Driving pipeline and accelerating enterprise account growth across EMEA through regional marketing programs and ABM activities. Focus on executing high-impact field events, multi-channel promotion, and leveraging data-driven insights to optimize campaign performance.

Location: Dublin, Ireland or London, United Kingdom. Flexible workforce model available (fully remote, hybrid, or onsite). Visa sponsorship is not available.

Company

hirify.global is a global leader in observability, providing an intelligent platform that helps companies optimize their digital applications in an AI-first world.

What you will do

• Plan and execute end-to-end regional marketing programs, including 3rd-party tradeshows, hosted events, and ABM activities.
• Develop multi-channel promotion plans across email, paid media, social, and direct sales outreach to drive engagement.
• Collaborate with enterprise sales teams to shape customer-facing programs that align with market priorities and pipeline goals.
• Manage diverse field programs such as executive dinners, workshops, webinars, and partner events.
• Utilize Drupal for registration pages and Marketo/SFDC for campaign creation and lead management.
• Define and track KPIs, manage budgets and vendors, and report on program performance using analytics tools.

Requirements

• Solid experience in B2B technology Field Marketing.
• Proven track record with trade shows, conferences, roadshows, and executive roundtables.
• Deep understanding and practical application of Account-Based Marketing (ABM) principles.
• Expertise in Salesforce and Marketo (campaign setup, reporting, lead/contact management).
• Excellent written and verbal English communication skills.
• Ability to manage multiple projects simultaneously under tight deadlines.

Nice to have

• Experience building strong, positive relationships with sales teams.
• Growth mindset and ability to thrive in a fast-paced, scaling environment.
• Fluency in German or French.

Culture & Benefits

• Flexible workforce model allowing for fully office-based, fully remote, or hybrid arrangements.
• Commitment to a diverse, welcoming, and inclusive environment.
• Opportunity to work with a global team of innovators in the observability space.

Hiring process

• Identity and employment eligibility verification.
• Mandatory criminal background check.
• Export compliance assessment for global location roles.