Data Analyst, GTM

TL;DR

Data Analyst, GTM: Use analysis & BI expertise to uncover insights informing marketing strategy across multiple platforms. With an accent on building dashboards, pipelines, and reporting systems tracking performance from awareness to won deals. Focus on ensuring data quality, enabling self-service analytics, and supporting ad hoc marketing decisions.

Location: Montreal, Toronto, Miami, Raleigh, San Francisco

Company

World's leading AI-powered maintenance and asset management platform serving 13,000+ customers including Duracell, Shell, and Cintas.

What you will do

• Partner directly with marketing stakeholders as their trusted analytics partner, anticipating needs and prioritizing execution.
• Build, maintain, and enhance BI infrastructure including dashboards, pipelines, and reporting systems using Tableau and Salesforce.
• Deliver reliable weekly/monthly performance reports and executive dashboards on funnel metrics, channel performance, and pipeline health.
• Ensure data quality and governance by partnering with Data Engineering on flows from Google Analytics, ad platforms, HubSpot/Marketo, and Salesforce.
• Enable self-service analytics with tools, dashboards, and documentation for marketing teams.
• Support ad hoc analyses, budget setting, and present results and recommendations.

Requirements

• Bachelor's degree in Economics, Commerce, Analytics, Engineering, Computer Science, Statistics, Mathematics, or similar.
• 4+ years as Business Intelligence Analyst or Marketing Analytics professional in B2B SaaS with expertise in marketing data, funnel metrics, and attribution.
• Builder mindset: focus on scalability, governance, and documentation, not just analysis.
• Strong communicator able to translate technical concepts for non-technical stakeholders.
• Strong proficiency in Tableau, Salesforce, SQL, and database/pipeline management.

Culture & Benefits

• Competitive salary and equity opportunities.
• Healthcare, dental, vision coverage, 401(k)/RRSP.
• Take what you need PTO.
• Meritocracy culture valuing Smart, Humble, Optimist principles with global team.