Senior Search Engine Optimization Manager (Edtech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Search Engine Optimization Manager (SEO): Leading the migration of university partner websites to a new digital platform with an accent on organic visibility preservation and technical SEO. Focus on developing scalable migration frameworks, optimizing information architecture, and enhancing visibility in AI-driven search environments.
Location: Remote (Must be based in the US)
Company
is an education technology company that provides world-class support and expertise to more than 100 universities and colleges to grow their online degree programs.
What you will do
- Lead SEO strategy and execution for multiple simultaneous website migrations across a portfolio of university partner sites.
- Define and operationalize scalable migration frameworks, playbooks, and governance models, including URL and redirect mapping.
- Provide strategic recommendations for information architecture and conduct comprehensive content audits (retain, refresh, retire).
- Drive on-page optimization and implement strategies to improve visibility in AI-driven search environments (AEO).
- Partner with Engineering, MarTech, and Front-End teams to optimize Core Web Vitals, crawlability, indexation, and structured data.
- Analyze organic performance trends pre/post-migration and communicate actionable insights to leadership.
Requirements
- 6-8 years of experience in organic performance optimization for enterprise, agency, or multi-site ecosystems.
- Proven track record of leading complex, large-scale website migrations and platform transitions.
- Deep expertise in technical SEO, including site architecture, URL structures, and indexation.
- Strong analytical capability to translate performance data into prioritized SEO recommendations.
- Experience collaborating closely with UX, design, and engineering teams to influence site performance.
- Must be based in the US
Nice to have
- Experience optimizing for AI-driven search experiences, including AEO or generative search environments.
- Experience improving CMS/DXP templates and components at scale.
- Experience building repeatable frameworks or governance models for large-scale digital initiatives.
- Background working in higher education or complex, multi-brand ecosystems.
Culture & Benefits
- Equal-opportunity employer supporting a diverse and inclusive workforce.
- Opportunity to work in a leadership role within the edtech sector.
- Remote-first work environment focused on increasing access to affordable education.
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