Junior Marketing Analyst - Comms (Fintech)

TL;DR

Junior Marketing Analyst - Comms (Fintech): Execute and analyze CRM campaigns across email, push, SMS, and in-app channels in Braze with an accent on AI-driven automation, process optimization, and cross-functional collaboration. Focus on auditing consumer journeys, developing personalized segmentations, A/B testing, and building scalable tools for performance insights and efficiency.

Location: Latin America (remote)

Company

Fintech revolutionizing shopping with interest-free installment plans, boosting merchant sales through higher conversions and order values.

What you will do

• Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
• Audit consumer journeys to identify engagement gaps, drop-offs, and messaging opportunities.
• Develop segmentation strategies and personalized communications to boost activation, engagement, and retention.
• Design, execute A/B tests, and provide actionable recommendations from results.
• Maintain dashboards and reporting for campaign performance and key metrics like DAU, ARPDAU, LTV, open/click rates.
• Apply AI tools and automation to marketing workflows, from copy generation to analysis.
• Collaborate with marketing, product, data, and engineering on tooling and implementations.

Requirements

• Strong analytical skills with SQL queries, data investigation, and presenting findings.
• Experience in consumer marketing ops, CRM platforms like Braze, segmentation, A/B testing, and reporting.
• Ability to spot inefficiencies and build scalable solutions; data visualization tools.
• Excellent communication to explain technical concepts to non-technical teams.
• Basic project management; organized and proactive with multiple tasks.
• Background in computer science, analytics, engineering, AI, business, or marketing.

Nice to have

• Hands-on AI tools, agents, automation in professional settings.
• ML/data science principles, transformers, NLP, embeddings, RAG, prompt engineering.
• Cloud (AWS), Docker, Kubernetes, CI/CD, Golang.
• Braze or B2C channels like affiliate, paid social/search, GEO/SEO.

Culture & Benefits

• High standards, unconventional thinking, action-oriented, trust-based culture.
• Remote full-time work.
• Dynamic team of engineers, data enthusiasts, and innovators.
• Focus on real impact through innovative shopping experiences.