ERP Product Marketing Manager (Accounting & Finance)

TL;DR

ERP Product Marketing Manager (Accounting & Finance): Shape messaging, positioning, and storytelling for cloud ERP platform targeting small and mid-sized businesses with an accent on financial management and business operations. Focus on developing go-to-market strategies, thought leadership assets, and customer-centered narratives to differentiate in the competitive ERP market.

Company

Leading innovator in cloud ERP solutions purposely built for small and midsized companies, acquired by Vista Equity Partners in May 2025.

What you will do

• Shape compelling narratives translating product functionality into business value and differentiate ERP platform in the market.
• Create thought leadership assets grounded in customer profiles, industry insights, and market challenges.
• Develop and execute end-to-end go-to-market strategies for product launches in partnership with product and sales teams.
• Partner with customer advocacy to elevate stories and videos, building trust across the buyer journey.
• Collaborate cross-functionally with product teams on roadmaps and ensure marketing materials reflect product evolution.
• Leverage data and analytics to refine strategies, create video scripts and demos, and maintain core marketing assets.
• Support events, webinars, and community engagement with presentations and strong messaging.

Requirements

• 3-5 years of marketing experience (product marketing preferred) with deep knowledge of ERP systems, accounting processes, business technology, and B2B strategies.
• Exceptional writing skills to explain complex features clearly, analytical mindset, and creative approach to messaging.
• Excellent organization, multitasking, and communication skills.
• Educational background in marketing, business, computer science, or related field.
• Proficiency with marketing tools like WordPress, Jasper, Camtasia, Asana, CRM, SharePoint, Wistia preferred.

Culture & Benefits

• Collaborative, high-energy culture valuing work/life balance, efficiency, simplicity, and freakishly friendly customer service.
• Passionate team loyal to each other, committed to making a difference.
• Exceptional professional and financial growth potential in a fun, fast-paced environment.