Senior Director, Cross Channel (Media)

TL;DR

Senior Director, Cross Channel (Media): Defining and scaling a cohesive Integrated Cross-Channel Strategy across a global network with an accent on planning, measurement, and AI-enabled innovation. Focus on transforming disparate media efforts into a harmonized global standard and driving significant revenue growth.

Location: UK based role; requires individuals to have the right to work in the UK. Hybrid approach with teams in the office around four days a week.

Company

hirify.global is an AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalisation at scale for leading global brands.

What you will do

• Establish and champion a single, cohesive Integrated Cross-Channel Strategy to optimize planning and measurement globally.
• Define robust frameworks, methodologies, and best practices for cross-channel execution across all markets.
• Lead the expansion and adoption of cross-channel solutions throughout WPP's international network.
• Cultivate strategic partnerships with internal agency leads, data scientists, and external vendors.
• Orchestrate regional delivery via agile market squads to ensure outcome-based performance for clients.
• Drive significant revenue growth through standardized approaches and scaled experimentation.

Requirements

• Extensive experience in media planning, strategy, and cross-channel marketing within a large agency network or global brand.
• Deep understanding of the global media landscape, including ad tech, mar tech, and advanced data solutions.
• Proven ability to execute strategies that directly contribute to substantial revenue growth and exceed targets.
• Experience implementing global frameworks and playbooks within complex, matrixed organizations.
• Executive-level communication skills and the ability to build trusted advisory relationships with C-suite stakeholders.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Comprehensive benefits package including medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Inclusive environment with employee resource groups and frequent in-office team events.
• Access to a vast global network for professional growth and learning at the cutting edge of advertising.
• Hybrid work model promoting a balance of remote and in-office collaboration.