Product Marketing Manager (iGaming)

TL;DR

Product Marketing Manager (iGaming): Driving content and product marketing initiatives across PESO channels to improve brand visibility and user activation with an accent on B2B lead generation, SEO, and conversion flow optimization. Focus on managing external media partnerships, optimizing content production workflows, and tracking performance metrics to drive measurable growth.

Location: Office-based in Lisbon, Portugal (relocation supported)

Company

hirify.global is a game development studio specializing in iGaming and slot providers.

What you will do

• Manage and optimize content across all PESO channels (paid, earned, shared, owned) to boost brand visibility.
• Improve CTA placements and overall conversion flows across all content assets.
• Execute and optimize content distribution and user activation strategies.
• Own and update website and social media content aligned with SEO and growth goals.
• Coordinate cross-functionally with content, marketing, business development, and legal teams.
• Manage media buying and oversee content delivery from external contributors and subcontractors.

Requirements

• 4+ years of experience in marketing, with strong B2B experience specifically with Game Providers, Live Games, or Slots Aggregators.
• Proven expertise in digital and lead-gen marketing.
• Solid understanding of content marketing, SEO, PR, and brand communications.
• Experience collaborating with industry stakeholders such as SBC, SiGMA, EGR, IGA, and GGA.
• English: B2/C1+ (fluent).

Nice to have

• Experience in affiliate marketing or reputation management.
• Proficiency in additional languages.