Product Marketing Manager (Advertising)

TL;DR

Product Marketing Manager (Advertising): Driving product growth and partner success for Booking Ads by evolving the advertising portfolio and enhancing campaign management. Focus on end-to-end GTM strategies, validating value propositions, and scaling commercial success for global partners.

Location: Amsterdam, Netherlands. Hybrid working. Note: This role does not come with relocation assistance.

Company

Global travel platform empowering everyone to experience the world through a vast selection of accommodations and travel options.

What you will do

• Own the end-to-end GTM process, from target setting and planning to execution, reporting, and retrospective analysis.
• Define and lead the strategy for all advertiser communications, delivering consistent and effective messaging.
• Validate and refine value propositions for partners using qualitative and quantitative research methods.
• Represent advertiser needs internally while safeguarding the traveler experience and commercial interests.
• Synthesize feedback from multiple sources to provide clear, actionable insights to product teams.
• Monitor commercial performance per segment, channel, and geography to identify new business opportunities.

Requirements

• 3-5 years of experience in product marketing with a proven track record of launching scalable products end-to-end.
• 3-5 years of experience managing large-scale marketing campaigns across B2B and/or B2C audiences.
• Demonstrated ability to manage complex, cross-functional stakeholders and influence product direction.
• Strong written and verbal communication skills for crafting compelling value propositions and sales enablement materials.
• Solid understanding of business economics, product impact measurement, and tracking success metrics (KPIs, ROI).
• Strong knowledge of the digital marketing landscape, specifically within retail media.

Culture & Benefits

• International, fast-paced, and performance-driven multicultural environment.
• Hybrid working model with flexible arrangements.
• Opportunity to work from your home country for up to 20 days per year.
• Generous paid leave scheme including parent, grandparent, bereavement, and care leave.
• Industry-leading product discounts (up to 1400 per year) and automatic Genius Level 3 status.