Marketing Development Manager (APAC)

TL;DR

Marketing Development Manager (APAC): Planning and implementing marketing strategies with strategic vendors to drive brand awareness and market share with an accent on vendor partnerships and digital transformation. Focus on developing bespoke marketing programs, pitching marketing capabilities to new vendors, and utilizing data-driven insights for growth.

Location: Kallang Bahru, Singapore

Company

A leading technology company for the global information technology ecosystem, connecting manufacturers and cloud providers to B2B technology experts.

What you will do

• Develop and implement comprehensive marketing strategies and bespoke programs with strategic vendors to drive sales growth.
• Promote and pitch the company's marketing capabilities to new and existing vendors to expand share of wallet.
• Lead strategic marketing discussions and prepare RFPs for potential new vendor partnerships.
• Create high-quality, engaging content including white papers, blogs, case studies, and videos across digital channels.
• Analyze market trends and campaign performance (ROI) using data-driven insights to optimize marketing effectiveness.
• Implement customer attraction and retention strategies to improve customer loyalty in target markets.

Requirements

• Bachelor's degree in marketing or a related field.
• 10-15 years of proven work experience in marketing leadership positions.
• Proven ability to develop marketing engagement and pitch services to vendors.
• Digital marketing proficiency and strong data-driven analytical skills.
• Strong business acumen with a deep understanding of financial drivers for growth.
• Excellent presentation and negotiation skills to win deals.