Senior Field Marketing Manager (SaaS)

TL;DR

Senior Field Marketing Manager (SaaS): Building and executing regional marketing programs and events to drive brand awareness and pipeline creation with an accent on GTM alignment and ROI measurement. Focus on regional event end-to-end management, lead generation, and leveraging local presence in the APAC region.

Location: Hybrid (Singapore)

Company

A digital intelligence platform that reveals online behavior to empower business decisions for thousands of customers globally.

What you will do

• Build and execute regional marketing programs to drive brand awareness and lead generation.
• Manage regional events end-to-end, including planning, logistics, and ROI measurement.
• Collaborate with GTM teams by presenting campaign and event performance data.
• Optimize regional marketing spend to maximize ROI across activities.
• Lead customer marketing initiatives such as case studies and video content.
• Manage day-to-day operations, budgets, and vendor relationships.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in field marketing, events, or demand generation in B2B/SaaS.
• Proficiency in Mandarin and English for the Greater China region scope.
• Proven track record of executing regional events and local campaigns.
• Experience with CRM and marketing automation tools.
• Must be based in Singapore with willingness to travel for regional activities.

Culture & Benefits

• Opportunity to work with a world-leading digital intelligence platform.
• Open dialogue culture that encourages initiative and big ideas.
• Competitive compensation and well-being packages.
• Regular team outings and a strong sense of community.
• Career development tools, including coaching and learning solutions.
• Inclusive workplace committed to diversity and equality.