Associate Manager, Digital Marketing (Social)

TL;DR

Associate Manager, Digital Marketing (Social): Developing and executing a social-first brand strategy to drive cultural relevance and audience growth with an accent on creator partnerships and digital ecosystems. Focus on translating brand vision into integrated campaigns, optimizing platform-native content, and tracking social KPIs.

Location: East Aurora, New York, USA

Salary: $91,000 – $105,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of iconic brands such as Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Support the development of a social-first brand strategy to ensure consistency across all platforms.
• Execute end-to-end social campaigns, including always-on and tentpole strategies for key cultural moments.
• Partner with the Influencer team to manage creator programs, including research, briefing, and coordination.
• Collaborate with creative and production teams to deliver high-quality, platform-native assets.
• Track social KPIs and analyze campaign results to provide insights for future optimization.
• Coordinate with regional teams to ensure global strategies are effectively localized.

Requirements

• 5 years of experience in marketing, specifically focused on social, digital, and/or influencer marketing.
• Proven experience in creating and executing social campaigns across multiple platforms.
• Strong knowledge of social platforms including TikTok, Instagram, YouTube, and Facebook.
• Familiarity with influencer/creator partnerships and campaign coordination.
• Understanding of social analytics and performance metrics.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture dedicated to belonging and respect.
• Performance-driven environment focusing on accountability and ownership.
• Collaborative and innovative atmosphere that encourages new ideas.
• Resources and support to help employees reach their full potential.