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4 дня назад

Business (Unit) Leader (gn) Bars - ESN (FMCG)

Формат работы
hybrid
Тип работы
fulltime
Грейд
head
Английский
c1
Страна
Germany
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR

Business (Unit) Leader (gn) Bars - ESN (FMCG): Own the build-up and scaling of the Bars business (protein, muesli, other bars) within the ESN brand with an accent on revenue growth, profitability, and innovation speed. Focus on defining growth strategy, portfolio decisions, channel execution, and cross-functional leadership to turn the category into a high-velocity growth engine.

Location: Hamburg, Germany (hybrid with ~1 visit per month to HQ)

Company

hirify.global (TQG) is a leading provider of sports nutrition products, owning brands ESN and More Nutrition, with over 1,200 employees focused on high-quality supplements and healthy foods.

What you will do

  • Own revenue, margin, growth, and core KPIs (velocity, repeat, channel performance) for the Bars business
  • Define and drive growth strategy with trade-offs, translating into focused execution
  • Build and scale winning bars portfolio across segments, formats, flavors, and pricing
  • Partner with leadership, finance, R&D, supply chain on budgeting, innovation, and operations
  • Develop channel-specific strategies (DTC, Amazon, retail) for pricing, promotion, and marketing
  • Lead high-performing team and cross-functional setup with data-led decisions and prioritization

Requirements

  • 10+ years in product marketing, category marketing, commercial roles, ideally in FMCG, food, snacks, or sports nutrition
  • Proven track record owning and scaling categories/businesses with impact on revenue, margin, velocity
  • Strong understanding of FMCG dynamics in high-rotation categories like snacks/bars
  • Experience managing product complexity (SKUs, formats) and portfolio decisions
  • Knowledge of product/pricing/promotion/channel impacting sell-through and repeat
  • Experience across multiple European markets; fluent in English (German strong plus)

Nice to have

  • Background in top-tier FMCG, high-performance D2C, or e-commerce

Culture & Benefits

  • High-performing, diverse, inclusive culture with strong team spirit
  • Flexible working hours and remote work options
  • 28 days vacation/year, workation, E-gym Wellpass subsidy, employee discounts, corporate benefits
  • Ongoing professional growth, responsibility, and exciting work environment blending lifestyle and career

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