Website & CRO Specialist (SaaS)

TL;DR

Website & CRO Specialist (SaaS): Managing and optimizing the corporate website to increase engaged traffic and lead conversion with an accent on data-driven strategy, technical SEO, and AI discoverability. Focus on implementing A/B testing, building scalable content architectures, and optimizing user journeys to drive quality leads into the sales pipeline.

Location: Helsinki, Finland (Flexible hybrid working mode)

Company

Global leader in Enterprise Procurement Analytics providing SaaS solutions to the world's largest companies.

What you will do

• Drive website strategy and roadmap based on data to optimize existing pages and create new landing pages.
• Analyze site metrics and user flow data to identify friction points and enhance the visitor journey.
• Own technical SEO and structured data implementation to support organic search and AI/LLM discoverability.
• Build and scale template-driven pages (case studies, categories, pillars) in collaboration with Content and Product Marketing.
• Execute a program of ongoing A/B and multivariate testing to optimize conversion rates and engagement.
• Monitor key web metrics and provide regular reporting to Growth and Marketing leadership.

Requirements

• Proven experience in hands-on conversion rate optimization (CRO) and website management.
• Proficiency in creating high-converting webpages and landing pages.
• Working knowledge of HubSpot, including the use of Breeze AI for optimization.
• Analytical mindset with the ability to translate data insights into actionable experiments.
• Excellent English communication skills (C1) for collaborating with international stakeholders.
• Strong project management and prioritization skills.

Nice to have

• Knowledge of SEO tools such as Semrush, SE Ranking, or Ahrefs.
• Experience with UX/Design and tools like Figma or Miro for prototyping.
• Background in B2B SaaS GTM motions with high-touch sales.
• Understanding of Procurement or Supply Chain Management.
• Experience managing external freelancers and agencies.

Culture & Benefits

• Open, honest, and supportive Nordic working culture.
• Flexible hybrid working mode with a modern office in Helsinki and remote tools provided.
• Extensive healthcare, phone plan, and home internet connection.
• Equity program and referral bonuses.
• Continuous learning and professional development opportunities.