Junior User Acquisition Manager (Meta)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Junior User Acquisition Manager (Meta): Managing and optimizing user acquisition campaigns across Meta platforms with an accent on performance analysis and ROI. Focus on scaling worldwide campaigns, conducting A/B tests, and collaborating with creative teams to improve acquisition efficiency.
Location: Remote. Must be located within approximately ± 4 hours of CET (Central European Time)
Company
is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.
What you will do
- Execute and optimize sales campaigns across Meta platforms for various funnels and segments.
- Monitor funnel performance, attribution, and cohort behavior on a daily and hourly basis.
- Manage budget allocation, targeting, and localization for worldwide and local strategies.
- Conduct A/B tests to identify scaling opportunities and develop custom and lookalike audience campaigns.
- Collaborate with Creative Managers to iterate on creative ideas based on performance data.
- Deliver performance reporting and identify key trends to facilitate metric improvements.
Requirements
- Solid knowledge of Meta policies and guidelines.
- Strong understanding of key performance metrics, including CPA, ROAS, CPC, and CPM.
- Experience managing worldwide campaigns with deep knowledge of targeting and audience segmentation.
- Data-driven mindset with structured experimentation skills and an ROI-focused approach.
- Analytical ability to evaluate performance reports by region, age, gender, and segment.
- Located within approximately ± 4 hours of the CET time zone.
Culture & Benefits
- Remote work environment promoting a healthy work-life balance.
- Unlimited paid time off (PTO).
- Paid national holidays.
- Company-provided MacBook.
- Flexible independent contractor agreement with associated tax advantages.
Hiring process
- Recruiter Screening (40 minutes).
- Technical Interview (30 minutes).
- Final Interview (30 minutes).
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