Push Engagement Manager (Marketing)

TL;DR

Push Engagement Manager (Marketing): Driving mobile push engagement strategy to onboard, retain, and win back users with an accent on data-driven optimization and cross-functional collaboration. Focus on executing end-to-end push programs, A/B testing copy and segmentation, and coordinating with Product and Engineering for technical implementation.

Location: Must commute to the Copenhagen office at least 3 times per week (Hybrid)

Company

A leading travel search engine and part of Booking Holdings, operating global metasearch brands like hirify.global and momondo.

What you will do

• Own end-to-end execution of push engagement programs, including onboarding, retention, and winback sequences.
• Conduct continuous A/B testing on copy, timing, and segmentation to improve CTR and conversion.
• Collaborate with Product and Engineering teams to ensure seamless technical implementation and event tracking.
• Partner with Brand Marketing to ensure communications resonate across various regions and markets.
• Monitor daily performance metrics to provide updates on user retention and channel health.

Requirements

• 2-4 years of experience in CRM, mobile marketing, or engagement marketing.
• Deep understanding of mobile push notification best practices for iOS and Android.
• Ability to analyze user behavior data and use marketing automation tools.
• Proven capability to translate marketing needs into technical requirements for product teams.

Nice to have

• Experience with MoEngage.

Culture & Benefits

• 6 weeks of paid vacation and pension plan contributions.
• Private health and life insurance.
• Option to work from almost anywhere for up to 20 days per year.
• Mental health support via company-paid therapy (SpringHealth) and HeadSpace.
• Employee-friendly policies including no-meeting Fridays and provided lunch/breakfast.
• Travel discounts and monthly social events.