Regional Marketing Manager (SaaS)

TL;DR

Regional Marketing Manager (SaaS): Driving marketing impact and pipeline growth across Denmark, Norway, and Sweden with an accent on regional activation and sales alignment. Focus on executing integrated campaigns, managing industry engagement, and optimizing demand generation in mature markets.

Location: Copenhagen, Denmark (Hybrid / Flexible remote work)

Company

hirify.global is a workforce management platform for shift-based businesses, part of the Xero family, helping companies manage scheduling and communication.

What you will do

• Own and execute integrated marketing activation across the Nordic region using digital campaigns, PR, and content marketing.
• Drive demand generation and qualified lead growth to support the sales pipeline.
• Act as the primary marketing partner for Nordic Sales leadership to align programs with commercial priorities.
• Adapt global content and campaigns to reflect regional customer needs, language, and market dynamics.
• Plan and execute regional events and webinars to strengthen brand presence and lead generation.
• Analyze campaign performance and provide regional market insights to the central marketing team.

Requirements

• 7+ years of experience in B2B marketing, ideally within SaaS or technology.
• Proven track record in running successful co-marketing and affiliate programs from concept to analysis.
• Strong ability to translate business goals into actionable regional strategies.
• Proficiency with Salesforce, marketing automation platforms (SFMC/HubSpot), and analytics tools.
• Excellent written and verbal communication skills for senior stakeholder management.
• Must be based in or be able to work from Copenhagen, Denmark.

Culture & Benefits

• Competitive pension and health insurance.
• Access to an Employee Share Plan.
• Generous vacation and inclusive support for new parents.
• Flexible remote work approach and a healthy work-life balance.
• Strong social culture with frequent team and company activities.