Copywriter (iGaming)

TL;DR

Copywriter (iGaming): Write, edit, and optimize compelling copy for iLottery products across UI, emails, ads, and social media with an accent on brand voice, player engagement, and regulatory compliance. Focus on building messaging plans for game launches, translating complex mechanics into player-friendly content, and refining strategies based on competitor and behavior analysis.

Hybrid in Quincy, MA, US. Must be authorized to work in the US without sponsorship.

Salary: $75,954 - $141,057 per year

Company

hirify.global is a leader in regulated online Real Money Gaming, providing content and technology solutions for iLottery, iGaming, and Online Sports Betting.

What you will do

• Write, edit, and proof copy for in-game messaging, push notifications, emails, landing pages, ads, and social posts.
• Align content with product tone, brand voice, and audience needs.
• Collaborate with product managers, designers, marketers, and developers for messaging consistency.
• Develop messaging plans for game launches, promotions, and engagement campaigns.
• Analyze competitors and player behavior to optimize content performance.
• Translate gaming mechanics and rules into engaging copy while ensuring regulatory compliance.

Requirements

• 3+ years copywriting in digital entertainment (iLottery a plus).
• Outstanding writing, editing, and proofreading skills.
• Experience with digital products in mobile/web gaming.
• Strong tone/voice adaptation for audiences and channels.
• Familiarity with player engagement, digital marketing, and conversion copy.
• Comfort with brand/legal guidelines in regulated industries.
• Excellent communication and feedback incorporation.
• Portfolio with various formats, preferably iGaming/iLottery.

Nice to have

• SEO methodologies and CMS experience.

Culture & Benefits

• Comprehensive benefits: health, dental, vision insurance, PTO, 401(k) with matching.
• Player-focused values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.
• No travel expectations.
• Fast-paced environment with global team of 8,500+.

Hiring process

• Mandatory background screening, fingerprints, and gaming regulatory approvals/licenses.
• Disclosure of personal/background info to regulators.