Head of Retention (iGaming)

TL;DR

Head of Retention (iGaming): Leading the retention function to develop and evolve player retention strategies across the full lifecycle with an accent on unit economics and data-driven personalization. Focus on designing advanced segmentation, optimizing CJM/UX, and scaling retention processes across Casino, Sports, and Gamification verticals.

Location: Remote or Hybrid (Offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan)

Company

hirify.global is a fast-growing business group operating in the international gambling industry.

What you will do

• Lead and oversee the Retention function, developing comprehensive player lifecycle strategies (activation, engagement, reactivation, VIP).
• Own retention KPIs and unit economics, ensuring cost efficiency and managing the retention budget.
• Design and implement advanced segmentation, personalization strategies, and predictive models.
• Collaborate with Product and Tech teams to enhance CJM, UX, and key user journeys.
• Manage and develop the Retention team across Casino, Sports, and Gamification verticals through mentorship and coaching.
• Foster a data-driven culture by designing, launching, and interpreting A/B tests and strategic initiatives.

Requirements

• 5+ years of experience in the Gambling industry in Retention or CRM roles.
• 2–3+ years of proven experience in a leadership position managing multiple teams.
• Deep understanding of retention metrics, unit economics, and data-driven decision-making.
• Strong analytical background with experience in A/B testing and hypothesis validation.
• Proven track record in building scalable processes and implementing reactivation strategies.
• Strategic thinking and proactive mindset focused on business outcomes.

Culture & Benefits

• Flexible work arrangement: choice between remote work or modern offices in various cities.
• Comprehensive health insurance and corporate equipment (macOS or Windows).
• Paid vacations, sick leave, and personal event days.
• Professional development: internal training, compensation for external education, and free English courses.
• Well-being perks: yoga classes, in-house travel service, and various internal clubs/gamification activities.
• Referral program and rewards for mentoring colleagues.