Implementational Planning Account Director (Marketing)

TL;DR

Implementational Planning Account Director (Media Planning): Translating client strategies into detailed cross-channel media plans and ensuring seamless execution across digital, audio, and AV channels with an accent on performance outcomes and data-driven optimization. Focus on leading cross-channel optimization, leveraging AI-driven tools within the WPP Open ecosystem, and managing complex client relationships for UK government accounts.

Location: Hybrid in London; Must be based in the UK and have the right to work in this location

Company

hirify.global is an AI-driven media operating unit that helps leading brands achieve transformational growth through creative personalization and data intelligence.

What you will do

• Lead day-to-day cross-channel media planning and activation, ensuring seamless execution and measurable outcomes.
• Translate high-level media strategies into detailed tactical plans across digital, audio, VOD, and AV channels using the OASIS framework.
• Provide direct line management, mentorship, and professional development for junior team members.
• Drive cross-channel optimization and implement advanced measurement and media testing frameworks.
• Utilize WPP Open and Open Intelligence to identify data opportunities and implement AI-driven optimization tools.
• Act as the primary client contact for media performance, building trusted relationships and managing expectations.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning for complex accounts.
• Expertise in cross-channel planning (digital, audio, VOD, AV) and robust data analysis.
• Ability to translate brand strategies into actionable tactical plans within a media mix.
• Advanced knowledge of core media buying platforms and planning/optimization tools.
• Required: Right to work in the United Kingdom.
• Proven track record of building strong client relationships and presenting confidently.

Culture & Benefits

• Hybrid work approach with typical office attendance around four days a week.
• Competitive medical, vision, dental, and group retirement insurance plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Access to global WPP networks for learning, growth, and professional networking.
• Collaborative and inclusive environment with various employee resource groups and in-office community events.