Marketing Manager (Adtech)

TL;DR

Marketing Manager (Adtech): Developing and executing regional marketing strategies for Taiwan and Hong Kong with an accent on field marketing, PR, and content localization. Focus on scaling market presence through high-impact events, data-driven narratives, and strategic media partnerships.

Location: Taipei, Taiwan. Hybrid work schedule (3 days in-office). Willingness to travel between Hong Kong and Taiwan (e.g., once a quarter) is required.

Company

hirify.global empowers businesses to grow through performance advertising technology that delivers measurable outcomes at scale.

What you will do

• Develop and execute the marketing strategy for Taiwan and Hong Kong in collaboration with Sales Leadership to drive business growth.
• Own and manage hosted and sponsored industry events (roundtables, seminars, IAB events) to generate leads and build brand awareness.
• Generate data-driven insights to develop public speaking narratives, white papers, and sales collateral.
• Build relationships with tier-1 media to drive PR article production and increase media exposure.
• Strategically manage social media channels (LinkedIn, Facebook, Instagram) and curate video content for the Greater China region.
• Localize and adapt product updates, sales presentations, and case studies into Traditional Chinese.

Requirements

• Native or fluent proficiency in Mandarin and English.
• 5+ years of B2B marketing experience, with 2–3 years specifically in field marketing roles.
• Strong Traditional Chinese writing proficiency.
• Deep understanding of digital advertising and e-commerce terminology within the Chinese market.
• Proven ability to independently execute complex marketing events and manage stakeholders.
• Must be based in Taipei, Taiwan.

Nice to have

• Fluency in Cantonese for Hong Kong operations.
• Advanced proficiency in AI-driven content tools to optimize localized marketing materials.

Culture & Benefits

• Hybrid work schedule with 3 days in-office.
• Comprehensive benefits package and a fully stocked kitchen.
• Collaboration with high-profile global publishers such as Yahoo, NBCU, and ESPN.
• Inclusive work environment at a Great Place to Work® Certified employer.