обновлено 6 дней назад
Content Marketing Manager (USA)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Content Marketing Manager (B2B SaaS): Developing data- and research-driven content for an enterprise marketing technology platform with an accent on thought leadership, SEO, webinars, and lead generation. Focus on building the content strategy, translating industry developments into platform-relevant stories, and analyzing content performance to improve conversion.
Location: Remote within the USA; ideal candidates are located in North Carolina
Company
provides a marketing technology platform that helps enterprise marketers manage media performance, accountability, data operations, and taxonomy compliance.
What you will do
- Develop data- and research-driven B2B content, including whitepapers, blog posts, webinars, social media posts, testimonials, recorded executive content, and digital marketing copy.
- Shape the brand voice and serve as a strategic storyteller in a competitive market.
- Partner with Business Development and other internal teams to create a content strategy and maintain a content calendar aligned with lead-generation goals.
- Monitor content performance, analyze results, and make proactive data-informed recommendations.
- Track industry news and publications to identify content ideas and lead-generation opportunities.
- Match content formats to different audiences, including email templates, whitepapers, and webinars.
Requirements
- 3+ years of experience in B2B content marketing, ideally in a small or medium-sized software or technology company.
- Strong written and verbal communication skills and the ability to collaborate effectively with internal teams.
- Working knowledge of PowerPoint, LinkedIn, event platforms such as ON24, and CRM or marketing automation platforms.
- Self-directed approach, strong initiative, attention to detail, and commitment to quality.
- Comfort working from home in a fast-paced international environment.
- Remote work within the USA; candidates located in North Carolina are preferred.
Nice to have
- Experience with HubSpot.
- Global work experience.
Culture & Benefits
- Remote/telecommute work arrangement.
- Work guided by values including client success, accountability, expertise, ownership, and team support.
- Opportunity to create content for an enterprise marketing data and technology platform.
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