Tobacco Cessation Program Manager (Public Health Marketing)

TL;DR

Tobacco Cessation Program Manager (Public Health Marketing): Managing end-to-end delivery for tobacco cessation and prevention communication programs with an accent on stakeholder coordination, campaign execution, and performance reporting. Focus on translating contract requirements into actionable schedules and ensuring evidence-based messaging for public health initiatives.

Location: Must be based in the U.S.

Company

Strategic communications agency supporting government agencies with enterprise-wide communications, public affairs, and program management.

What you will do

• Lead day-to-day program management for tobacco cessation and prevention marketing campaigns across paid, earned, owned, and community channels.
• Translate contract requirements and workplans into clear schedules, deliverables, and accountability for internal teams and partners.
• Coordinate with public health agencies, healthcare partners, and community-based organizations to activate campaigns.
• Develop audience-informed messaging and content based on evidence-based best practices and cultural relevance.
• Manage campaign calendars, approval workflows, and asset trafficking timelines across multiple stakeholders.
• Oversee performance reporting, including weekly status reports, monthly dashboards, and annual summaries.

Requirements

• 5+ years of program management experience in public health marketing, healthcare communications, or behavior change marketing.
• Demonstrated experience supporting tobacco cessation and/or tobacco prevention initiatives.
• Strong stakeholder management skills, particularly with government agencies or public sector funded programs.
• Experience managing multi-channel campaign workflows and deliverables.
• Proficiency in producing professional status reports, workplans, and meeting summaries.
• Ability to travel occasionally within the U.S.

Nice to have

• Familiarity with evidence-based behavior change frameworks (social marketing, health behavior theory, harm reduction).
• Experience working with priority populations and health equity focused programming.
• Exposure to evaluation methods, such as survey design and message testing.
• Knowledge of tobacco control policy context (Tobacco 21, smoke-free laws).
• Experience coordinating digital and social campaigns with basic analytics literacy (Google Analytics).