Senior Marketing Specialist

TL;DR

Senior Marketing Specialist (B2B): Own B2B go-to-market alignment and execution across owned, earned, and paid channels to drive awareness and demand for agency services with an accent on demand generation, content syndication, and sales funnel optimization. Focus on crafting compelling stories, improving engagement via web/lead gen tactics, and data-driven strategy advising for senior leaders.

Location: Open to candidates based in CT, FL, or MA, with a strong preference for those located within 25 miles of Farmington, CT or Boston, MA offices to support hybrid work arrangement.

Compensation: $90,000–$110,000 annually, with potential for bonuses, stock, and benefits.

Company

hirify.global is a group of agencies (Primacy, ZenSource, Mediate.ly) providing professional services.

What you will do

• Own day-to-day execution of B2B marketing initiatives, content updates, campaign launches, and optimizations across entities.
• Build marketing calendars, workflows, and coordinate cross-functional inputs to ensure efficiency and alignment.
• Work with SMEs to publish content (blogs, newsletters, emails, case studies, social posts) and manage industry conference strategy.
• Track performance across SEO, web analytics, email, CRM, and social; build dashboards and reports.
• Optimize sales funnel from awareness to conversion using data, manage Salesforce automation for lists and nurtures.
• Provide quarterly competitor updates and advise on strategy based on engagement, leads, and market insights.

Requirements

• 5–10 years hands-on B2B demand generation marketing experience in fast-paced multi-brand environment.
• Experience marketing professional services, agency experience preferred.
• Storytelling skills to craft and syndicate content across web, email, social channels.
• Best practices across sales funnel, data-driven insights for strategy.
• Salesforce administrator skills, proficiency with Google Analytics, CRM, email tools, AI.
• Self-starter comfortable with web, LinkedIn, social media.

Culture & Benefits

• Collaborative environment with support from diverse team of smart, talented people across agencies.
• Hybrid work with offices in Farmington, CT and Boston, MA.
• Competitive salary, bonuses, stock, and additional benefits.
• Temperature-controlled office, occasional travel to client sites.
• Equal opportunity employer committed to inclusive environment.