Director, Product Measurement (AdTech)

TL;DR

Director, Product Measurement (AdTech): Define and drive the multi-year product roadmap for advanced measurement solutions including incrementality testing, lift measurement, and conversion analytics with an accent on attribution and performance-based measurement. Focus on architecting scalable data models, signal pipelines, and statistical methodologies while influencing pricing, GTM strategy, and partnerships.

Location: New York, NY

Salary: $160,000-230,000 per year

Company

hirify.global is the leading independent omnichannel ad tech platform empowering marketers across CTV, digital, linear, and social channels, now part of Mediaocean.

What you will do

• Define and drive multi-year roadmap for advanced measurement solutions to expand competitive differentiation.
• Lead full product lifecycle from ideation to launch and iteration for current and next-gen measurement products.
• Identify monetization opportunities via new features, partnerships, and integrations.
• Partner with global engineering to architect scalable measurement solutions including data models and pipelines.
• Influence pricing, packaging, and go-to-market strategy with sales and business development.
• Educate organization on measurement, identity, and data trends; champion innovation in TV advertising.

Requirements

• Location: New York, NY
• 8+ years product management, 4+ years senior/lead PM in ad tech, measurement, or data infrastructure.
• Deep expertise in ad measurement: incrementality, lift studies, brand/sales lift, conversion analytics.
• Strong technical foundation partnering on architecture, data pipelines, statistical models.
• Proven track record launching large-scale software products end-to-end.
• Experience or interest in AI/ML for measurement; strong leadership and communication skills.
• Bachelor's in technical domain (CS/engineering); agile development experience.
• Some international travel required

Nice to have

• MBA.
• Direct ownership of measurement products delivering incrementality/lift capabilities.

Culture & Benefits

• Open PTO, flexible schedule, company holidays, paid parental leave.
• Competitive salary, full benefits (medical/dental/vision/pharmacy), 401(k) match, HSA up to $2,400.
• Wellness: Peloton/Maven/BetterUp subscriptions, health challenges, seminars.
• Professional development, ERGs, mentorship, in-office/virtual events, philanthropy.
• Mental health support, family planning, pet insurance, EAP.