Marketing Operations Manager (Cybersecurity)

TL;DR

Marketing Operations Manager (Cybersecurity): Managing marketing system operations and analytics to ensure reliable data and clear reporting with an accent on HubSpot optimization and lead lifecycle tracking. Focus on building performance dashboards, analyzing multi-channel KPIs, and aligning marketing-sales lead flows.

Location: Herzliya, Israel

Company

hirify.global helps security and risk leaders gain a clear, defensible view of their cyber exposure, grounded in financial impact and real-world attack paths.

What you will do

• Manage and optimize HubSpot for campaigns, lead management, workflows, and automations.
• Ensure data accuracy and integrity across marketing tools and CRM.
• Set up campaign tracking, UTMs, and dashboards to monitor performance.
• Support marketing and sales alignment through clear lead flow and lifecycle tracking.
• Analyze performance metrics across web, email, paid, and events channels.
• Track key marketing KPIs including leads, pipeline, ROI, and conversion rates.

Requirements

• 2–4 years of experience in Marketing Operations, Marketing Analytics, or a similar data-focused role.
• Strong command of Excel / Google Sheets including pivot tables and data visualization.
• Hands-on experience with HubSpot campaign setup, workflows, and reports.
• Understanding of campaign tracking, UTMs, and marketing attribution basics.
• Fluent English (spoken and written)