Business Development Generalist (Fintech)

TL;DR

Business Development Generalist (Fintech): Generating B2B leads and identifying business needs for an AI and digital transformation consulting firm with an accent on lead qualification and pipeline management. Focus on conducting SPIN analysis, executing multi-channel research strategies, and bridging the gap between prospects and sales executives.

Company

Technology consulting firm specializing in AI and digital transformation.

What you will do

• Identify and manage new B2B leads through research, connecting, and prospecting.
• Nurture leads and qualify them using SPIN methodology before transferring to Sales executives.
• Manage and forecast the prospect pipeline within the CRM to ensure data quality.
• Conduct wide-based research (cold calling, email, social media) targeting the Canadian and international markets.
• Evaluate activity success and recommend strategy improvements.
• Collaborate with Sales executives to optimize lead approach and targeting.

Requirements

• Proven experience in lead generation, sales, or business development.
• Experience in the financial industry is a must.
• Proficiency with tools such as Salesforce, Apollo, or Sales Hub.
• 2+ years of experience in search engine research and market analysis strategies.
• Strong communication skills, including professional writing and high-level PPT presentation abilities.
• Experience with project management processes and tools.

Nice to have

• Technology background.
• Experience with Contact Center operations.
• Specific B2B sales experience.

Culture & Benefits

• High-energy, multi-cultural work environment.
• Opportunity to work in a fast-paced tech start-up.
• Career acceleration in a growing technology market.