Marketing Leader (B2B)

TL;DR

Marketing Leader (B2B): Driving regional marketing initiatives to accelerate brand awareness and demand generation in Mexico and Colombia with an accent on B2B strategy and market expansion. Focus on implementing account-based marketing, managing partner ecosystems, and translating global campaigns into local high-impact activations.

Location: Hybrid in Mexico City

Company

Tech transformation specialists uniting human expertise with AI to create scalable tech solutions.

What you will do

• Develop and execute marketing strategies for Mexico in collaboration with sales leadership.
• Implement integrated demand generation programs to drive pipeline growth.
• Manage partner marketing initiatives and regional events to increase brand visibility.
• Adapt global campaigns for local relevance in Mexico and Colombia.
• Execute account-based marketing (ABM) strategies aligned with revenue goals.
• Utilize data and performance insights to optimize ROI and marketing effectiveness.

Requirements

• 5-8+ years of experience in B2B marketing, preferably in technology or consulting.
• Fluent in Spanish and English.
• Proven track record in demand generation and integrated marketing.
• Deep knowledge of the Mexican market; familiarity with the Colombian market is a plus.
• Experience working within global, matrixed organizations.
• Strong understanding of the Latin American business landscape.

Culture & Benefits

• Competitive salary and annual profit-sharing distribution.
• Comprehensive health and dental benefits starting on day one.
• Generous paid vacation and unlimited sick time.
• Retirement match and paid parental leave.
• Access to a dedicated career advisor.