Sr. Email Marketing Manager

TL;DR

Sr. Email Marketing Manager (Braze): Develop and deploy lifecycle trigger automations, ad hoc promotions, and engagement campaigns to drive B2B customer engagement and retention with an accent on segmentation, dynamic content, and cross-functional alignment. Focus on A/B testing, analytics frameworks, and compliance to optimize performance and identify growth opportunities.

Location: Remote-friendly approach with flexibility to work your way and option to join onsite as required by team. Available in 2 locations.

Company

Tripadvisor Group connects people to travel experiences via brands like Tripadvisor, hirify.global, and TheFork, leveraging technology for content, guidance, and marketplaces.

What you will do

• Develop and deploy lifecycle automations, ad hoc promotions, and engagement campaigns for long-term customer retention.
• Collaborate with product, marketing, and sales to define data, segmentation, targeting, and dynamic content requirements.
• Build, test, launch, and score Braze campaigns including nurture programs and smart lists.
• Drive A/B testing to improve email effectiveness in partnership with stakeholders.
• Work with copywriters and designers on compelling email content; write ad copy when needed.
• Build analytics and reporting; derive insights and recommendations from performance data.

Requirements

• 5+ years in email or lifecycle marketing at a B2B brand.
• Expertise in Braze for campaigns, nurture programs, smart lists, testing, and launching.
• Knowledge of B2B CRM practices, email compliance (CAN-SPAM, GDPR, CASL).
• Experience with Excel/Google Sheets, Big Query; SQL is a plus.
• Experience using Canva.
• Strong project management, communication, collaboration, and analytical skills.
• Global-first mindset and ability to use AI tools for efficiency.

Nice to have

• SQL experience.
• Knowledge of velocity scripting and custom objects in Braze.

Culture & Benefits

• Flexible "Work your way" with remote-friendly collaboration and optional onsite.
• Competitive compensation with base salary, bonuses, health benefits, and lifestyle perks.
• Tuition assistance, donation matching, travel perks, and employee assistance program.
• Flexible schedule emphasizing work-life balance, trust, and accountability.
• Culture pillars: Traveler first, execution edge, succeed together with empathy and collaboration.