Head of Growth (DTC eCommerce)

TL;DR

Head of Growth (DTC Beauty): Lead acquisition funnel development, sales campaigns, product launches, and retention strategies for a fast-growing make-up brand with an accent on scaling systems across performance marketing and lifecycle flows. Focus on owning LTV targets, driving conversion improvements, and integrating retention insights into acquisition decisions.

Location: Vilnius (4 days onsite, 1 flexible day remote), Kaunas (onsite, hybrid, or remote), Klaipėda, and Riga.

Salary: Gross from 5000 EUR/month.

Company

7-person team building a beauty brand focused on make-up with strong products and a working acquisition model.

What you will do

• Lead acquisition funnel development, owning strategy and execution of PDPs and pre-landers like advertorials and listicles.
• Plan and manage end-to-end sales campaigns including timing, channel mix, funnel setup, and creative direction.
• Coordinate new product launches from idea to execution.
• Lead retention strategy, collaborating on segmentation, lifecycle flows, and repeat purchase initiatives.
• Own LTV targets and feed retention insights back into acquisition decisions.
• Drive conversion improvement projects to enhance on-site shopping experience, add-to-cart, and cross-sell rates.
• Support CEO in marketing strategy development.

Requirements

• Strong DTC/eCommerce background with 4–7 years in performance-driven environments.
• Experience scaling DTC brands ideally in beauty, health, or consumer goods, building growth systems.
• Deep understanding of performance marketing with hands-on paid social experience and cross-functional influence.
• Knowledge of creative and full-funnel performance, exploring acquisition beyond Meta.
• Solid understanding of lifecycle marketing including segmentation, flow logic, and unit economics.
• Thrive in small team environment prioritizing speed and execution.

Culture & Benefits

• Health insurance after probation, on-site physiotherapist, office gym, fitness classes, and 7 extra days off plus 3 for weddings.
• Hybrid work and freedom to work 2 months from anywhere in the world.
• Pet-friendly office, fresh breakfasts, hot lunches, snacks, rooftop/cellar events, 10 social clubs, public transport card.
• €1100 yearly budget for coaching, mentorship, training, conferences, courses, books.
• Work across 30+ brands worldwide, co-founder opportunities, €1500 referral bonuses.