Project-Based Direct Response Copywriter - E-Commerce (AI + Research Focus)

TL;DR

Project-Based Direct Response Copywriter (E-Commerce AI + Research Focus): Craft high-converting landing pages, email sequences, and ad copy grounded in product research and customer insights with an accent on persuasive storytelling and data-driven messaging. Focus on using AI tools like ChatGPT and Claude to enhance efficiency, analyzing performance data, and A/B testing creative angles for revenue impact.

Location: Remote (project-based, flexible schedule as long as deadlines are met)

Company

Lean, data-driven eCommerce team specializing in scaling brands through compelling content, sharp copy, high-converting creatives, testing, metrics, and iteration.

What you will do

• Conduct deep product research to identify compelling USPs and unique mechanisms
• Write landing pages, ads, and email campaigns optimized for conversions across eCommerce platforms
• Use AI tools like Claude AI and ChatGPT to improve writing speed and efficiency
• Analyze performance data and A/B test messaging angles
• Collaborate with design and marketing teams for aligned visuals and copy
• Deliver polished, research-backed copy assets on time

Requirements

• 3+ years of eCommerce-focused copywriting experience
• Direct response copywriting background (e.g., Gary Halbert, Dan Kennedy style)
• Strong research and product positioning skills
• Experience using AI tools (ChatGPT, Claude, Jasper, etc.)
• Understanding of customer psychology and purchase behavior
• Strong attention to detail and ability to write high-converting copy
• Fluency in persuasive written copy (non-native speakers without fluency should not apply)

Nice to have

• Familiarity with Shopify, Amazon, or other eCommerce platforms
• Experience analyzing ad/campaign data for copy optimization
• Previous freelance or contract experience in fast-paced environments

Culture & Benefits

• Performance-driven environment with focus on creative experimentation and A/B testing
• Flexible work on your own time with clear deadlines
• Team support, clear communication, and performance-focused direction
• Thrives on direct response marketing and revenue-driving creative work

Hiring process

• Submit resume and portfolio showcasing performance-driven eCommerce copy
• Complete short skills-based assessment if shortlisted
• Initial interview to discuss experience, process, and project fit
• Final interview with department manager on strategy and expectations