Director of Influencer and Ambassador Partnerships

TL;DR

Director of Influencer and Ambassador Partnerships (Fitness/Wellness): Identify up-and-coming creators across YouTube, Instagram, and TikTok in fitness, wellness, health, and performance niches with an accent on analyzing engagement, audience quality, content style, and growth velocity. Focus on building curated lists of high-potential creators, maintaining watchlists, and supporting outreach for early partnerships aligned with brand goals.

Location: Remote / Flexible

Company

Portfolio of fast-scaling e-commerce DTC brands at over $40M run rate, operating like a startup with private equity-level capital and experience.

What you will do

• Identify and curate lists of high-potential emerging creators weekly, aligning with brand aesthetics, values, and customer psychographics.
• Analyze creator engagement, audience quality, content style, and growth to spot breakout talent.
• Collaborate with marketing and brand teams to align selections with product launches and campaigns.
• Source contact details and support outreach or introductions for partnerships.
• Maintain active watchlists and deliver qualified leads with 80%+ brand fit alignment.
• Track trends, subcultures, and formats to present fitting creator examples.

Requirements

• Demonstrated experience sourcing and evaluating emerging creators across YouTube, TikTok, and Instagram.
• Deep knowledge of creator landscapes and pattern recognition to spot talent early.
• Comfortable creating and maintaining organized watchlists or databases.
• Strong communication to articulate creator fit and outreach approaches.
• Existing contacts or ability to reach creators via DMs, email, or network.
• 2+ years in influencer marketing, creator partnerships, or social media talent scouting.

Nice to have

• Previous work with fitness, health, wellness, or performance brands.
• Relationships with influencer agencies or creator collectives.
• Experience in DTC or e-commerce brand marketing teams.

Culture & Benefits

• High-ownership environment with fast decisions and execution focus.
• Trusted independence to run with ideas and see direct impact.
• Collaborate with marketers, founders, and ex-agency talent scaling brands.
• Remote, output-based, high-trust with flexible hours.
• Ongoing contract with potential for expanded role or retainer based on performance.

Hiring process

• Submit resume, cover letter or Loom video on creator scouting experience, and 3–5 emerging creators with rationale.
• Interview with Head of Marketing or COO.