Influencer Marketing Manager (Luxury)

TL;DR

Influencer Marketing Manager (Luxury): Leading influencer strategy and campaign execution for an international jewellery brand with an accent on brand awareness, engagement, and trend-shaping in the U.S. market. Focus on recruiting macro and mid-tier influencers, managing content creation, and delivering data-driven performance reports.

Location: Must be based in the US (Remote, New York mentioned)

Company

Global, award-winning digital agency specialising in omnichannel search and social content for a diverse international client portfolio.

What you will do

• Develop and execute influencer marketing strategies to drive awareness, engagement, and sentiment in the US market.
• Identify, recruit, and manage macro and mid-tier influencers who shape cultural conversations.
• Manage and mentor an Influencer Executive to ensure seamless campaign delivery and reporting accuracy.
• Oversee content creation to ensure brand alignment and creative excellence.
• Coordinate with the Social Media Lead to deliver weekly and monthly performance reports to the client.
• Analyze campaign performance using metrics like ER%, CPM, and EMV to inform strategy.

Requirements

• 3–5+ years of experience in influencer marketing, preferably within luxury, fashion, or lifestyle industries.
• Proven success executing influencer campaigns specifically in the U.S. market.
• Deep understanding of Instagram, TikTok, YouTube, and Meta.
• Proficiency in influencer analytics platforms such as CreatorIQ, Tagger, or Traackr.
• Experience with both paid and organic influencer integration and content boosting.
• Strong communication skills and ability to collaborate across international time zones.

Culture & Benefits

• Inclusive environment that celebrates diverse backgrounds and perspectives.
• Guided by core values: ‘We Strive’, ‘Acting Together’, and ‘With Kindness’.
• Opportunity to work with high-profile global brands in a fast-paced, entrepreneurial setting.
• Flexible remote work arrangement within the US.